There are a number of different trade associations
or "Trade Federations" that your roofing business
may be eligible to join. As with all associations your membership options will depend on the type of services provided by your company, the
requirements or vetting procedure of the association you apply to and the number of Trade Associations which operate in your specific industry.
Making the decision to become a member of a Roofing Association can be beneficial to your business in a number of ways. We will try to outline
a few for you.
The vast majority of Associations a roofing business can belong to and they are well known, most having a great reputation. Therefore, becoming
a member of one can very quickly boost the reputation of your business by way of association with that Associations good name. Of great importance
is that you and your staff are willing to operate to a strict code of standards set out by the association you intend to join; and for good reason too.
These standards are set with the public, your customer in mind. This code of practice is to ensure member companies treat all their customers fairly.
The code of practice is published by the Association in their publicity as it helps instills confidence in customers, which may translate into more
customers using your company. It also safeguards the very reputation you wish to associate your business with. That of the Roofing Association
and as such they will take every measure to ensure members abide by the rules. If you do not believe that your staff will be willing to work to
these standards, membership to a roofing trade association is not the right choice for your business.
As there are often a great variety of benefits which vary from one building association to another it is up to you as the business owner to
decide what it is you most need from the membership and make a decision based on that very need. A larger and well known Trade Association
may have a way of helping to represent the interests of its member companies at government level. You may also gain greater and easier
access to educational seminars, courses, initiatives and schemes to help educate and inform you and your staff about the industry in which
you operate. Health and Safety courses, COSHH and Working at Height are all issues which require your constant attention.
Displaying a roofing associations logos quickly instills consumer confidence and increases the amount of business that you get from homeowners
almost immediately in many cases. The public are always keen to see that a business they contract with is one of our FairTrades members, so be
proud and display relevant logos, awards and certification on business cards, stationary and your website when ever possible. As we have stated
so many times in the content above this increases the consumers confidence in your company's skills and ability. Additionally, most Associations
will have a list of members, so people that live in your area and need your services are more likely to end up hearing about your business if it is
on that list of members. FairTrades in particular receives many enquiries each week where the public are confirming a companies membership
validity and requesting information about local businesses. If it is exposure or marketing materials that you think you need help with then you
may very well benefit from the publicity that the Trade Association gets.
Trade shows are always a great place for you to network with other roofing companies, not to mention, influential people in your industry.
Manufacturers in particular can a great source of new leads should your business be lucky enough to strike a good friendship with the manufacturer.
Being a member of a trade association also gives roofers the confidence to advertise with their company's services in local suppliers outlets as the
Associations logo adds enormous credibility to your name. Today people are very cautious about which companies they hire to carry out work,
repairs or maintenance on their homes. Insurance Backed Guarantees are an excellent way to cover the home owner against certain future problems
that may arise. For example, the homeowner is always worried about what should happen if their roofing company went out of business during a job?
The homeowner would be left without a roof over their heads, quite literally! What a great confidence booster to be able to provide the client with an
insurance backed guarantee and tell them that they have no need to worry. With TrustMark, a part of our package this type of IBG is available to you
as soon as your membership is confirmed! Another great way to close more quotes is to remind homeowners that as a member of a roofing Association
your businesses has been financially vetted and with a proving history your business is a safe bet! Combine your experience, trade Association
membership, having an Insurance Backed Guarantee for your company to use and sponsored marketing materials can most definitely help increase
the amount of business you win. As a member of a Trade Association, you are usually given access to competitively priced Insurance Backed Guarantee
only available to members and this can potentially save you a great deal of money.