Whether it's replacing windows ...
... a new bathroom... or a whole extension... any home improvement is a big investment for a homeowner.
They'll get quotes from a few companies. How do you make sure it's your quote they accept?
You need to put yourself into their shoes. They're going to be thinking:
What if something goes wrong? Can I trust them?
To reassure your customers you offer a warranty. But so does every other reputable business.
I'm sorry to say it, but a warranty simply isn't enough any more.
You need something more. And for this, I need you to think about something I know you won't want to:
What happens to your warranty in the highly unlikely event you cease to trade?
The simple way round this – which gives even more peace of mind to your customers – is to insure your warranty.
An insured warranty – or Insurance Backed Guarantee (IBG) as they're known – tells a homeowner the following are insured if anything happens to your business:
Our research shows homeowners are over 60% more likely to choose a quote including an IBG than a quote without one.
As a FairTrades Member, you will also gain access to HomePro with your membership** which means you can include IBGs in your quotes – helping turn more of them into work for you.
Perhaps you're wondering how much an IBG will cost – I know I would be.
Of course the price depends on how big a job the IBG is for. But to give you an idea, on average an IBG for a £4,200 job costs just £20.
"1,188,403 Insurance Backed Guarantees - underwriting £4.313 billion of home improvements have been issued by HomePro for our members"
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