Recently, one of our members had this to say about their membership:
"We at Johnson Brothers based in Hook, Hampshire have been members with HomePro/FairTrades since 2012. We really enjoy the benefits that our memberships brings; for example with each quote we can offer our customers an Insurance Backed Guarantee.
We also have TrustMark accreditation through our FairTrades membership and this gives our customers reassurance as our work has been inspected by the BBA. This sets us apart from our competitors. We also have a business web page which helps promote our company online. Here members of the public can view our references. Great support from the HomePro team and our Account Manager."
Frank | Johnson Brothers Roofing Ltd
TrustMark is the only government endorsed scheme of vetted and accredited tradesmen for home improvement - homeowners know that, making them more likely to choose you.
More trust = more work
So how can you – quickly and easily – get customers to trust you?
A recent six-month study concluded: Using trusted, independent logos increases sales by 32%
And once you are a TrustMark member, you will be entitled to use the trusted TrustMark logo not only on your vehicles but also on your letterhead, business cards, website, etc.
You don't just get to use the logo either. You also get a Membership Certificate, Letters Of Introduction, Vehicle Stickers and Point-Of-Sale Leaflets – all included in your FairTrades and TrustMark Membership.
TrustMark has around 750 000 contractor details displayed each month - your dedicated FairTrades Account Manager can show you how to maximise your quotes through TrustMark.
Isn't it time you joined TrustMark so those consumers find you?
2. Why TrustMark Through FairTrades
The first member joined FairTrades in 1983, which makes us one of the longest established Trade Associations in the industry.
So, what does that mean for you?
What do 86% of your prospects – and I bet you do the same – do when thinking about buying anything?
They look at reviews.
Research by Neilsen Research shows; 70% of people trust the reviews they read.
And the UK’s largest graduate jobs website – WikiJob.co.uk – found that using reviews:
Boosts bottom line sales by 34%
When you join FairTrades, we create your own profile page - all about you - on our website. When customers review your work - it's automatically added to your page.
And with more reviews, it's more likely Google will show your company when a homeowner is searching in your area.
Not only does your profile page have your customer reviews, it is customisable. You can add your company information, your logo, images and videos of your work and your customers can download a company report, which means they won't forget you when they go offline.
Add images to your FairTrades page and get up to 271% more clicks from likely customers.
One of our members gets clicks - online traffic - from homeowners which would cost £19,000 a year using Google Adwords. These clicks don't cost you a penny.
Step by step you build greater trust in your prospects. Step by step your business grows.
And golly, does it work!
502,852 homeowners have rated our tradesmen an average 9.51 out of 10. This is a higher average score than any other trade body – our members are the best in the country.
Your FairTrades membership includes a free TradePoint Card.
FairTrades members get the very best savings TradePoint offers
- you won't get better TradePoint prices from any other trade body.
TradePoint has over 500 outlets across the country. They're open early till late, 7 days a week.
On average our members saved £146 over the last 12 months. One member saved a whopping £1,246 - more than covering the cost of their membership.
And with TradePoint working to reduce the prices of materials that FairTrades members buy, what you save can only get bigger.
When you join FairTrades, you'll be given your own Account Manager
- you'll have their direct number and – of course - their email address.
Their job is to help out when you need assistance. Not only with your FairTrades membership, but also with anything to do with running your business.
Whenever you need help or advice, just talk to your Account Manager.
Our first member joined FairTrades in 1983 and over 500,000 homeowners have rated our tradesmen at 9.51 out of 10 on average.
You too, could be seen as one of the best tradespeople.
3. How Do You Join TrustMark
Just complete the short form on the right to begin your application with FairTrades.
We'll call you and complete your application over the phone. It’s simple … easy … and there's no hassle.
Then let FairTrades do the rest.
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